wayfinders invest in yourself

How To Invest In Yourself: Four Ways to Get More from Coaching

Even Stars Need Coaches!

If you’re interested in investing in yourself through executive coaching, book your complimentary Wayfinders Discovery call and note my name, Elisabeth Hayes, in the Inquiry field. 

Organizations are increasingly retaining executive coaches not only for top executives’ leadership development, but also for building better functioning teams. This shows the realization that providing coaching opportunities to employees at all levels creates a more productive work culture, helps shape tomorrow’s leaders, and serves as an effective employee retention tool.

Leaders, too, are hiring their own executive coaches as an investment in their professional development or to take a more strategic approach to career advancement.

Whether your company is sponsoring your coaching or you’re paying out of pocket, you want to get the most out of your investment of time and money.

As with many things in life, the more effort you put into your executive coaching sessions, the more you will get out of them. 

Drawing from my own practice and from the wisdom of my coaching community, here are four ways you can invest in yourself and get more from executive coaching.


How to Invest In Yourself Tip #1 – Take time to plan and prepare

First and foremost, to get the most out of executive coaching, take time to plan and prepare. It starts with setting clear goals for the coaching engagement. While there are many reasons to hire a coach, having specific goals and priorities for coaching will keep you focused.

By way of  examples, my clients have recently had goals such as: increasing visibility and executive presence; dealing more productively with stress and pressure; and communicating more effectively and being a better sponsor for self and team.

With overall goals as a guidepost, your coach will help you navigate the way. It’s your role to set the agenda for each coaching session. Ask yourself questions like:

  •       “What would be most useful to work on, today?”
  •       “If I could only address one issue, what would it be?”
  •       “What would be the most valuable outcome from our coaching conversation?”

Sarah-Nell Walsh, Wayfinders’ Founder, adds, “Even if you didn’t have time to work on things between sessions, you can review your notes, think through what got in your way, and set an intention for what you’d like to get out of the coaching session.”

Along those lines, I love the idea of blocking 30 minutes before your coaching session to mentally prepare. You might also block 30 minutes after your coaching session—or the following morning—to reflect on what you’ve learned and to get started on actions.

How to Invest In Yourself Tip #2 – Make notes and keep track

Make note of your insights and “ah-ha” moments, which may come in between sessions more so than during. Equally important is to keep track of your action items.

I recommend journaling to my clients as one way to pause and reflect on lightbulb moments and also on actions. Too often, we focus on what we haven’t done and forget to give ourselves credit for our achievements. When you look back over a coaching engagement, a list of action items serves as a pleasant reminder of how tiny changes compound to create remarkable results.

How to Invest In Yourself Tip #3 – Be coachable

Chances are you wouldn’t have hired a coach if you were happy with the status quo. You want to make progress, learn and grow. To get more from coaching, you should try new things, experiment with new approaches, and be willing to step out of your comfort zone. You want to remain open to experimenting and testing.

 As executive coaches, we call this “being coachable.” 

What does this look like?

Amy Scialdone of The Empowerment Key puts it this way: “Stay present, curious and open to new insights/perspectives as you learn some amazing things about yourself that were actually there all along. Your coach can help you explore these things and guide you as you begin to put them into action.”

In “Bold Voice’s” Kim Boudreaux Smith says, “You want to be willing and open to change, try new things, and show up for yourself 100 percent!”

And finally, I love the way Michelle Saunders of Thrive365 sums up what it means to be coachable: “This includes so many things from being open to being willing—and the great thing is you don’t have to know how to be “coachable” from the get-go, it is a dynamic process that can be cultivated and nurtured as the coaching partnership evolves.”

How to Invest In Yourself Tip #4 – Take ownership of the process

Most executive coaches spend time during the kick-off session designing the coaching relationship. We might ask what we can say to help you get unstuck. And, we want to understand what motivates you so we can spark that motivation when you stall. We also want to understand your values, your strengths, and your blind spots.

If you find yourself wishing your coach would do something differently, you should share your thoughts early,—and often– if necessary. It allows your coach to adjust to better meet your needs and style. Just like you, we want to grow and improve,  and your feedback helps us do just that.

Many people come to coaching thinking that the coach is there to give the answers, tell us what to do. The truth is that you hold the keys. You’re in the driver’s seat. Your coach is there to help you break down actions and see things from a different perspective—and to consider new possibilities. We are an accountability partner, a thinking buddy, and a cheerleader for your growth.


My hope is that you’ll use some of these ideas to make your work with an executive coach more meaningful.

If you’re interested in investing in yourself through executive coaching, book your complimentary Wayfinders Discovery call and note my name, Elisabeth Hayes, in the Inquiry field. 

For more information on this topic, I recommend “How to Get the Most out of Coaching: A Client’s Guide for Optimizing the Coaching Experience” by Karen Davis and Alex Mill.

A version of this article was first published by SmartBrief on Leadership.

Even Stars Need Coaches!

If you’re interested in investing in yourself through executive coaching, book your complimentary Wayfinders Discovery call and note my name, Elisabeth Hayes, in the Inquiry field. 

Elisabeth Hayes

Elisabeth Hayes is a certified coach who works with mid-career professionals and senior executives to expand their leadership skills, transition into next-level roles and navigate career moves. She combines extensive management, leadership and communications experience with a coaching style that’s practical and designed to accelerate growth. Before embarking on a coaching career, Elisabeth served multiple positions at the Financial Industry Regulatory Authority (FINRA), most recently as chief of staff and deputy director for Corporate Communications. In addition to corporate experience, she brings an entrepreneurial spirit to her coaching. She was an independent marketing consultant for several years and co-founded Studio E Partners, a small business that brought together fine artists and collectors at open studio and pop-up events. Elisabeth is a certified professional co-active coach (CPCC) and holds an associate certified coach (ACC) designation from the International Coaching Foundation. She is certified to administer EQi 2.0, the Emotional Quotient Inventory. She earned her BA from the University of Virginia and MS in Marketing from Johns Hopkins University.

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