Values, even corporate values, function as our North Star and serve as a reflective framework when we make important decisions. When I recently onboarded three employees, I knew I needed to draft a set of Wayfinders’ Values to intentionally define the “Wayfinders Way.”
Wayfinders core values are the deeply ingrained principles that guide all of our corporate actions; they serve as our cultural cornerstones. These are the principles that we are unwilling to compromise, either for popularity or profit.
It is my hope that Wayfinders’ core values set it apart from other coaching organizations by clarifying its identity for our clients and prospective clients. These are the beliefs that are most important to us, that help us find our way in the dark, that fill us with a sense of purpose for our executive coaching work. <And, you might even notice that they closely align with my core value of “Home”!)
Authenticity empowers people to be who they are by recognizing their unique strengths and deepest passions. We believe in building relationships, careers, and companies that allow you to shamelessly be your best self. Not everyone is going to value you, but the right people – your people – will.
Belonging is being seen, heard, and valued for who you are without judgment. We believe in creating a psychologically safe space, cultivating strong relationships, inviting feedback, and being inclusive. We are all about building a bigger table – as leaders, as parents, and as citizens.
Trust means what you say is what you do and comes from communicating honestly. We keep our word, listen with respect, encourage feedback, take risks, and learn from our mistakes. Strong relationships require trust. Trust requires vulnerability. Vulnerability requires courage.
Courage allows us to move through our fears, to make difficult choices and take specific actions that we know will be difficult, challenging, and at times painful. We believe it takes courage to intentionally create the future you desire and be a leader who others are willing to follow.